Points hack: Earn Velocity Points at IKEA
You can earn up to 25,000 Velocity Points – here's how.
Planning an IKEA purchase soon? Here's a nifty way to score some bonus Velocity Points to put towards your next Virgin rewards flight.
From Wednesday 7 May 2025 until Tuesday 13 May, when you buy a $50 or above IKEA gift card at Coles you'll earn 20 times the face value as Flybuys points. So a $50 card will score you 1,000 Flybuys points, while a $100 card earns 2,000 Flybuys points.
In practice, I see $100 IKEA gift cards at Coles much more often than $50. That $100 card will convert to 1,000 Velocity Points (here's how to convert and why it's the best use of your points).
The maximum Flybuys points you can earn with this promotion is 50,000, which would require a whopping $2,500 in gift cards and would convert to 25,000 Velocity Points.
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You can use those cards to pay in-store at IKEA or for online orders. $2,500 isn't chump change, but it also wouldn't be hard to spend that at IKEA.
25,000 Velocity Points are worth at least $500 (following my standard valuation of 2 cents per point). You could easily score a return Sydney-Melbourne flight with those points.
IKEA gift card bonus points offers aren't as common as those we see for other cards, but do pop up. Checking my database, Coles ran the same deal back in November last year.
We added details of the latest Flybuys/IKEA offer on 6 May 2025.
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