Aussies reveal their financial goals for 2025
Australians have revealed their biggest financial priorities for the rest of the year, according to new research by Finder.
A Finder survey of 1,013 respondents revealed 28% of Australians – equivalent to 5.8 million people – say growing their savings is their main financial priority for 2025.
The research found 1 in 8 (13%) want to increase their income, while 11% hope to pay down their mortgage.
Growing an investment portfolio (8%) and beefing up superannuation balances (7%) are other leading financial priorities.
While the average Australian has a whopping $41,023 in savings in April, almost 2 in 5 (38%) have less than $1,000 in savings, according to Finder's Consumer Sentiment Tracker.
Sarah Megginson, personal finance expert at Finder, said Aussies have set their sights on recovery.
"It's clear that people want to regain a sense of control over their money, whether that's by increasing their income, reducing debt, or boosting their super.
"With the cost of living eating into household budgets, it's no surprise that millions of Aussies are looking to replenish their cash reserves as a top priority.
"Setting clear financial goals and taking small, consistent steps – like automating savings or cutting unnecessary expenses – can help Australians get back on track faster."
Megginson said what you don't measure you can't improve, so a great place to start is closely tracking your spending.
"Doing a regular check-in on investments will help you stay focussed on your wealth goals.
"Make sure the money you do save is working hard for you. If your savings account doesn't start with a '5', you could be getting a better deal."
Just 16% of Aussies say they don't have any financial priorities in 2025.
What is your main financial priority for 2025?
| Grow savings | 28% |
| Increase my income | 13% |
| Pay down my mortgage | 11% |
| Grow my investment portfolio (ie. buy more shares, crypto etc) | 8% |
| Grow my superannuation | 7% |
| Pay down personal debts (personal loan, car loan) | 6% |
| Improve my financial knowledge | 5% |
| Pay off credit card | 5% |
| None, I don't have any priorities | 16% |
| Source: Finder survey of 1,013 Australians, January 2025 |  |
Methodology
- Finder's Consumer Sentiment Tracker is a monthly recurring nationally representative survey of more than 60,000 respondents.
- Figures in this release are based on 1,013 respondents from January, 2025.
- The Consumer Sentiment Tracker is owned by Finder and operated by Qualtrics.
- The survey has been running monthly since May 2019.
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